Privacy Policy
Playmates Australia
Last updated: 24 June 2026
Playmates Australia respects your privacy and is committed to handling personal information responsibly, lawfully, and transparently.
This Privacy Policy explains how Playmates Australia collects, uses, stores, discloses, protects, and manages personal information when you access our website, create an account, submit an advertisement, contact an advertiser, purchase advertising, communicate with us, or otherwise use our services.
By accessing or using Playmates Australia, you agree to the handling of your personal information in accordance with this Privacy Policy.
1. About this Privacy Policy
This Privacy Policy applies to Playmates Australia, including our website, advertiser accounts, user accounts, contact forms, payment pages, verification processes, moderation systems, support channels, and related online services.
This Privacy Policy should be read together with our Terms and Conditions and any other policy published on our website.
In this Privacy Policy, "we", "us", and "our" mean Playmates Australia. "You" and "your" mean any visitor, user, advertiser, account holder, or person who interacts with Playmates Australia.
2. Personal information
Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable.
This may include information such as your name, email address, phone number, account details, payment-related information, device information, IP address, location information, images, profile content, communications with us, and any information you submit through the website.
Some information connected with adult advertising services may be sensitive or private in nature. We take this seriously and handle such information with additional care where required.
3. Adults only
Playmates Australia is strictly for adults aged 18 years and over.
We do not knowingly collect personal information from anyone under 18. If we become aware that a person under 18 has provided personal information to us, we may delete that information, suspend the account, restrict access, and take any other action we consider necessary.
We may request information to verify age, identity, authority, image ownership, advertiser consent, or legal compliance.
4. Information we collect
We may collect personal information directly from you when you:
- visit or browse the website;
- create or update an account;
- submit, edit, renew, or pay for an advertisement;
- upload images, profile information, descriptions, contact details, or other content;
- contact us through forms, email, support channels, or social media;
- make a complaint, report content, or request assistance;
- respond to verification, moderation, safety, legal, or compliance requests;
- subscribe to updates, newsletters, or marketing communications;
- participate in surveys, promotions, research, or feedback requests.
The information we collect may include:
- name, display name, business name, or alias;
- email address and phone number;
- account login details;
- billing and transaction records;
- advertising package, listing history, and service history;
- advertiser profile details, images, descriptions, locations, rates, availability, and contact information;
- identity, age, consent, or authorisation information, where requested;
- IP address, device type, browser type, operating system, referring pages, access times, approximate location, and website usage data;
- messages, enquiries, complaints, reports, and support communications;
- records needed for legal, tax, payment, fraud prevention, moderation, and safety purposes.
We may also collect information generated through your use of the website, such as search activity, page views, account activity, session information, cookies, analytics data, and security logs.
5. Information collected from advertisers
If you are an advertiser, we may collect additional information to operate, moderate, verify, publish, and manage your advertisement.
This may include:
- advertiser profile information;
- photographs and other uploaded content;
- public contact details you choose to display;
- advertising category, location, and availability;
- payment status and billing history;
- moderation notes and compliance records;
- evidence of consent, ownership, age, identity, or authority;
- communications relating to your account or advertisement.
You are responsible for ensuring that any personal information you upload about another person is lawful, accurate, authorised, and consented to by that person.
6. Public advertiser information
Advertiser profiles and advertisements are intended to be public.
If you submit information for publication, that information may be visible to website visitors, search engines, users, advertisers, third-party websites, online archives, and other parties.
Public advertiser information may include profile name, images, descriptions, location, contact details, rates, availability, and other information you choose to display.
You should not publish information that you do not want to be publicly available.
We are not responsible for third parties copying, saving, screenshotting, indexing, redistributing, archiving, or misusing information you choose to publish publicly, except to the extent required by law.
7. Sensitive information
We do not require you to provide sensitive information unless it is reasonably necessary for our services, verification, safety, moderation, legal compliance, or dispute handling.
Sensitive information may include information about identity documents, biometric material contained in identity documents, health information, sexual practices, sexual orientation, or other legally sensitive matters.
Where required by law, we will only collect sensitive information with your consent or where another lawful basis applies.
8. How we collect information
We may collect personal information:
- directly from you;
- through your account activity;
- through content you upload;
- through payment and verification processes;
- through cookies, analytics tools, log files, and security technologies;
- from service providers who help us operate the website;
- from complaints, reports, moderation reviews, or legal requests;
- from publicly available sources, where relevant to safety, verification, intellectual property, impersonation, fraud prevention, or legal compliance.
9. Cookies and tracking technologies
We may use cookies, pixels, analytics tools, session tools, and similar technologies to operate the website, remember preferences, improve performance, analyse traffic, detect abuse, support advertising functionality, and improve user experience.
Cookies may identify your browser or device but do not always identify you personally.
You can usually disable or reject cookies through your browser settings. If you disable cookies, parts of the website may not function properly.
10. How we use personal information
We may use personal information to:
- operate, maintain, secure, and improve the website;
- create, manage, verify, and administer accounts;
- publish, moderate, classify, review, renew, suspend, or remove advertisements;
- process payments, invoices, refunds, renewals, and billing records;
- communicate with you about your account, advertisement, payment, complaint, report, or enquiry;
- provide support and respond to requests;
- verify age, identity, image ownership, consent, and authority;
- detect, prevent, investigate, and respond to fraud, spam, abuse, scams, impersonation, unlawful activity, and breaches of our Terms;
- enforce our Terms and other policies;
- comply with legal, tax, accounting, regulatory, payment, safety, and record-keeping obligations;
- protect the rights, safety, privacy, and property of Playmates Australia, users, advertisers, and third parties;
- send service updates, administrative messages, safety notices, renewal notices, and policy updates;
- send marketing communications where permitted;
- conduct analytics, research, planning, testing, and website improvement.
11. Direct marketing
We may use your contact details to send marketing communications where we have consent or where permitted by law.
Marketing communications may include updates, promotions, advertising opportunities, package information, platform news, or other information relevant to Playmates Australia.
Australian spam rules require consent, sender identification, contact details, and a clear unsubscribe method for commercial electronic messages. ACMA states that unsubscribe requests must be easy and honoured within 5 working days.
You may unsubscribe from marketing communications at any time by using the unsubscribe function provided or by contacting us.
Even if you unsubscribe from marketing, we may still send you non-marketing communications about your account, payments, advertisements, safety, legal notices, policy changes, or service administration.
12. Disclosure of personal information
We may disclose personal information to:
- website hosting providers;
- IT, security, analytics, and cloud service providers;
- payment processors and billing providers;
- verification, moderation, compliance, and fraud prevention providers;
- email, SMS, marketing, and communication platforms;
- professional advisers, including lawyers, accountants, auditors, and insurers;
- debt recovery, dispute resolution, or chargeback management providers;
- law enforcement, regulators, courts, tribunals, government authorities, or other parties where required or permitted by law;
- third parties involved in a business sale, merger, restructure, acquisition, financing, insolvency, or transfer of assets;
- other parties where you have consented or where disclosure is necessary to protect rights, safety, property, users, advertisers, or the operation of the website.
We do not sell personal information to advertisers or unrelated third parties.
13. Payment information
Payments may be processed by third-party payment providers.
We may collect and store transaction records, invoice details, payment status, account credits, refund records, chargeback records, and billing contact information.
We do not intend to store complete credit card details on our own systems where payments are processed by a third-party payment provider.
Payment providers may collect and process payment information in accordance with their own terms and privacy policies.
14. Overseas disclosure
Some of our service providers may store, process, or access personal information outside Australia.
Overseas recipients may include hosting providers, cloud platforms, analytics providers, payment providers, support tools, security providers, or other operational service providers.
Where Australian privacy law applies and we disclose personal information overseas, we will take reasonable steps required under Australian privacy law to protect that information. APP 8 requires reasonable steps before overseas disclosure and can make an APP entity accountable for the overseas recipient's handling of the information, subject to exceptions.
15. Security
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, unauthorised modification, and unauthorised disclosure.
Security measures may include access controls, account authentication, encryption where appropriate, secure hosting, monitoring, internal procedures, staff or contractor access limits, backups, audit logs, moderation systems, and security review processes.
No website, transmission, server, database, payment system, or online service can be guaranteed to be completely secure.
You are responsible for keeping your password, login details, device, and email account secure. You should log out after using a shared device and notify us promptly if you suspect unauthorised access to your account.
16. Data breaches
A data breach may occur if personal information is lost, accessed, or disclosed without authorisation.
Where the Privacy Act 1988 applies, organisations covered by the Act must notify affected individuals and the OAIC if a data breach involving personal information is likely to result in serious harm.
If we become aware of a suspected or actual data breach, we will assess the incident and take reasonable steps to contain, investigate, remediate, and notify affected persons where required by law.
17. Access to personal information
You may request access to personal information we hold about you.
We may need to verify your identity before responding.
Australian privacy law gives individuals a general right to access their personal information, subject to lawful exceptions. OAIC guidance indicates that organisations should respond within a reasonable period, with 30 days considered reasonable.
We may refuse access where permitted by law, including where access would affect another person's privacy, create a safety risk, interfere with legal proceedings, reveal commercially sensitive information, or be frivolous or vexatious.
18. Correction of personal information
You may request correction of personal information we hold about you if you believe it is inaccurate, out of date, incomplete, irrelevant, or misleading.
We may need to verify your identity before making corrections.
Advertisers can update certain account and profile information directly through their account settings, where available.
We may refuse a correction request where permitted by law, but we may record your requested correction or statement where appropriate.
19. Complaints
You may contact us if you have a privacy complaint or concern.
Your complaint should include:
- your name and contact details;
- a clear description of the privacy issue;
- relevant dates, account details, URLs, screenshots, or correspondence;
- the outcome you are seeking.
We will review privacy complaints and aim to respond within a reasonable period.
If you are not satisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner.
20. Retention of information
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, operating the website, managing accounts, resolving disputes, enforcing Terms, complying with legal obligations, maintaining business records, preventing fraud or abuse, and protecting safety.
We may retain certain information after an account is closed or an advertisement is removed where necessary for legal, tax, accounting, moderation, safety, fraud prevention, dispute, backup, audit, or compliance purposes.
When personal information is no longer reasonably required, we may delete, destroy, anonymise, or de-identify it, subject to legal and operational requirements.
21. Anonymity and pseudonymity
Where practical and lawful, you may browse parts of the website without identifying yourself.
However, you may need to provide personal information to create an account, publish advertisements, purchase services, verify identity or age, contact us, make complaints, or use restricted features.
Advertisers may use a display name or alias on public profiles, but we may still require private account, payment, verification, or compliance information.
22. Third-party websites and services
The website may contain links to third-party websites, payment providers, social media platforms, verification services, analytics tools, or other external services.
We are not responsible for the privacy practices, content, security, or conduct of third-party websites or services.
You should review the privacy policy of any third-party service before providing information to it.
23. User-generated content and public communications
Information you publish, upload, or submit for public display may be visible to other users and the public.
You should not publish another person's personal information without lawful authority and consent.
We may remove public content that breaches our Terms, infringes rights, creates safety risk, or appears unlawful, but we are not required to monitor all public content at all times.
24. Legal compliance and safety
We may collect, use, retain, and disclose personal information where reasonably necessary to:
- comply with laws, regulations, court orders, subpoenas, warrants, notices, and lawful requests;
- investigate suspected unlawful activity;
- respond to safety risks;
- protect vulnerable persons;
- prevent fraud, scams, impersonation, exploitation, abuse, or platform misuse;
- enforce our Terms and policies;
- protect our legal rights and the rights of users, advertisers, and third parties.
25. Business transfers
If Playmates Australia is involved in a sale, merger, acquisition, restructure, financing, insolvency, transfer of assets, or change of control, personal information may be disclosed or transferred as part of that transaction.
Any receiving party will be expected to handle personal information consistently with applicable privacy law.
26. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The updated version will apply from the date it is published on the website or otherwise notified, unless a later date is stated.
Your continued use of Playmates Australia after an updated Privacy Policy is published means you accept the updated policy.
27. Contact
For privacy questions, access requests, correction requests, complaints, data concerns, or privacy notices, contact Playmates Australia using the contact details or contact form published on the website.
